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Notes.
Notes is 5M's running journal on culture, design, and the craft of building things well. Short, opinionated dispatches, written by someone who has covered both beats for fifteen years. New pieces post as they're ready, not on a schedule.
Latest
Latest notes
Your next favorite color was decided two years ago
The color of 2027 was announced in the spring of 2025. A trip upstream through the trend pipeline, to the people who decide what we will want before we want it.
Questions, answered
Notes frequently asked questions
What is Notes?
Notes is 5M Design Co.'s ongoing journal on culture, design, and the craft of building things well. It's written in-house, not outsourced or AI-generated.
How often do new pieces post?
New pieces post as they're ready, not on a fixed schedule. An article is never really finished, but something has to hit print eventually.
Who writes Notes?
Miles Corwin, who has covered culture and design for 15 years. Read more on his author page.
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