Services / Brand identity
Brand identity
5M builds brand identities as one language: a mark, a color system, typography and a written voice that your website, print, packaging and trade show presence all speak fluently. Identities are tested with real audiences before launch and handed off with guidelines your team can actually use.
from $1,500 · fixed scope, fixed quote, before work begins
A few brand identity ideas (although not an exhaustive list)
Brand identity offerings
Logo & mark
A mark built to scale from a favicon to a billboard.
Color & typography systems
Exact values and clear rules, so the brand looks like itself everywhere.
Brand guidelines
Plain-language rules your team can follow without calling a designer.
Rebrands
An honest audit of what you have, then a rebuild of what deserves to stay.
How this work runs
Our Brand identity process
- 01
Strategy
Audit what exists, research the market, and agree a direction that is yours alone.
- 02
Concept
Positioning, voice and the measures of success, written down before design begins.
- 03
Design
The central idea, tested on real assets and real audiences before commitment.
- 04
Production
Every asset produced, guidelines written, and your team trained on the system.
Questions, answered
Brand identity frequently asked questions
What does a brand identity project include?
Identity projects start at $1,500 and include the mark, color and typography systems, and written brand guidelines. Scope beyond that, like collateral or packaging application, is quoted in the proposal.
Can you rebrand an existing business?
Yes. Rebrands start with an audit of what you have. What still works stays; what holds you back gets rebuilt. Customers keep what they recognize and lose what was in the way.
Why does brand identity matter for a small business?
Consistency reads as competence. When your sign, site, invoice and truck all speak the same visual language, customers trust you before you say a word. Inconsistency quietly costs work.
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